Sven E Calson

Sven E Carlsson's theory is that binary oppositions drive the narration of the music video forward, e.g black and white theme. Also that there are two main types of music video; performance and conceptual. Performance clips where the video mainly shows an artist (or artists) singing and/or dancing. Conceptual clips are where something else is shown during the song's duration which may have symbolism or an artistic meaning.